Inspiring over 170 million eBay customers every single day
eBay relies on Feed to conceive, shape, create, and deliver transformative campaigns at scale to a massive global customer group.
Native, our bespoke A.I. powered creative delivery platform, helps eBay move their marketing at the speed of retail, and trade their platform in real-time around the globe.
We produce over 220 campaigns and 2,500 assets a month, in 7 different languages – that’s no small feat, especially when every single one of those communications is error-free.
64% more customers
We started from understanding the data and implementing SalesForce Marketing Cloud to build a new CRM strategy based on a recency and frequency model. Translating Gumtree’s data-rich base of registered users into 19 new segments gave us our opportunity for growth.
We developed new types of BAU communications, creative, templating and targeting strategies, driven by data and systematic test and learn. Now highly-targeted campaigns drive specific business goals, each with the aim to nurture, engage and drive traffic.
Our modern, data-enriched CRM programme helps Gumtree reach 6.6 million people every month.
Keeping over 100,000 subscribers active
Virgin Active needed a CRM strategy as innovative, versatile and bespoke as the Clubs themselves. Through in-depth data profiling, we created a highly-personalised email experience that brought the brand to life through tangible benefits.
Members could discover new classes and activities based on personal interests or targets, and use real-time fitness data to track their goals. The result was genuine personal engagement at scale, and a big rise in club participation and retention.