Dogs Trust’s #specialsomeone campaign breaks nationwide targeting dog lovers to rehome a dog and change a life forever.
The digital, press, poster and radio activity was originated, designed and produced by Feed.
The online campaign features Mojo, the celebrity dog (with his own IMDB profile) which sees him playing with and messing with the media – from the loading bar to the call to action buttons; not to mention him licking the screen and wiping his wet nose across it.
‘The challenge was to bring the charm of owning a dog into the placements, to make the viewer engage, empathise and fall in love with what Dogs Trust do in 0.5 seconds. We thought there was no better way to this than have the dogs engage with the digital placements’ – Creative Director, Sebastian Koseda.
The work can be see on YouTube preroller, Facebook carousel, MailOnline takeover, Channel 4 VOD, internet marketing banners, national press ads, and 6 sheet posters.