As Star Wars mania reached its peak, Feed created a light hearted take-over for eBay’s homepage in December.

Shot from the perspective of a Stormtrooper’s private life, written in Yoda speak and featuring an eye-catching animated BB-8 droid dropping down and running across the screen, the homepage take-over appealed to all Star Wars fans. “I love the detail, especially the Stormtrooper’s Death Star poster, this activity is a very eBay take on a popular theme,” said Simone Micheli, ECD of Feed. The banners ran on eBay’s homepage across Europe, Latin America and the Middle East.