This week Feed hosted a breakfast debate on craft, a subject that is evolving daily and at the core of what we do. Joining us to discuss what craft means to them and how it applies to the digital age were renowned graphic designer and author Adrian Shaughnessy, leading interior designer Eleanora Cunietti, and founder of Tyrrells and Chase Vodka, James Chase.
Our MD Matt Lynch chaired the breakfast and he believes that consumers want nose to tail, seamless and consistent experiences – they don’t buy ‘the best’ product, they buy the best overall service. He says that craft has become the best overall feeling, the best overall experience of a brand. Craft alone isn’t enough, it needs to meet with customer expectations and those expectations are ever changing.