MD Matt Lynch wrote for The Guardian Online in January on ways online retailers can ensure consumers make it all the way to the checkout.

“According to recent research by us at Feed, 68% of UK consumers have abandoned an online retail site simply because of the payment process. More than half of these (57%) left because the process was too complicated, while 46% didn’t complete the transaction as the merchant didn’t offer their payment option of choice.” To read the full article click here.