A mobile first web solution
for the ‘glorious playground’

CX / UX / Design / Build

CX / UX / Design / Build

Gleneagles, the iconic one of a kind 5* destination had a website that was confusing & overwhelming, especially on mobile where it suffered high bounce rates and low conversion.

Gleneagles, the iconic one of a kind 5* destination had a website that was confusing & overwhelming, especially on mobile where it suffered high bounce rates and low conversion.

Gleneagles, the iconic one of a kind 5* destination had a website that was confusing & overwhelming, especially on mobile where it suffered high bounce rates and low conversion.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

Our approach

Our approach

Our approach

The new site needed to highlight all that Gleneagles has to offer without assaulting the senses whilst inspiring visitors to book a room as well as a range of activities.

The new site needed to highlight all that Gleneagles has to offer without assaulting the senses whilst inspiring visitors to book a room as well as a range of activities.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Our global display, social and influencer guidelines ensure every asset we create defines the eBay brand.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

From dynamic email modules to on the button social content, our expertise lies at every stage of the user journey.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

Glen_06_Modules

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

From dynamic email modules to on the button social content, our expertise lies at every stage of the user journey.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

The solution

By applying e-commerce learnings to hospitality we delivered an effortless and elegant wordpress site that makes users feel like hotel guests from their 1st click so that every moment in their digital experience is done the ‘Gleneagles way’.

By applying e-commerce learnings to hospitality we delivered an effortless and elegant wordpress site that makes users feel like hotel guests from their 1st click so that every moment in their digital experience is done the ‘Gleneagles way’.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Results

After launching the website during a global pandemic the hotel is now open for business and we can’t wait to see how it’s received. Check out the live site to experience the glorious playground for yourself.

After launching the website during a global pandemic the hotel is now open for business and we can’t wait to see how it’s received. Check out the live site to experience the glorious playground for yourself.

After launching the website during a global pandemic the hotel is now open for business and we can’t wait to see how it’s received. Check out the live site to experience the glorious playground for yourself.

After launching the website during a global pandemic the hotel is now open for business and we can’t wait to see how it’s received. Check out the live site to experience the glorious playground for yourself.

More case studies

More case studies

More case studies

More Case Studies

Starting a conversation
with the world

Helping everyone feel
good about money

Helping everyone feel good about money

Helping everyone feel good about money

© Feed Communications 2020

© Feed Communications 2020