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CX / UX / Design / Build

CX / UX / Design / Build

The Hoxton is a series of 10 open house hotels across the globe, each inspired by the diversity and originality of the streets surrounding them. An eclectic programme of events, and open house culture, bring together both guests and locals. With further hotel openings planned, a website that could grow with group expansion was essential.

The Hoxton is a series of 10 open house hotels across the globe, each inspired by the diversity and originality of the streets surrounding them. An eclectic programme of events, and open house culture, bring together both guests and locals. With further hotel openings planned, a website that could grow with group expansion was essential.

The Hoxton is a series of 10 open house hotels across the globe, each inspired by the diversity and originality of the streets surrounding them. An eclectic programme of events, and open house culture, bring together both guests and locals. With further hotel openings planned, a website that could grow with group expansion was essential.

The Hoxton is a series of 10 open house hotels across the globe, each inspired by the diversity and originality of the streets surrounding them. An eclectic programme of events, and open house culture, bring together both guests and locals. With further hotel openings planned, a website that could grow with group expansion was essential.

The Hoxton desired a digital experience that wasn’t overly branded, so we used simple transitions and minimal tones to create consistency.

The Hoxton desired a digital experience that wasn’t overly branded, so we used simple transitions and minimal tones to create consistency.

The Hoxton desired a digital experience that wasn’t overly branded, so we used simple transitions and minimal tones to create consistency.

The Hoxton desired a digital experience that wasn’t overly branded, so we used simple transitions and minimal tones to create consistency.

The Hoxton desired a digital experience that wasn’t overly branded, so we used simple transitions and minimal tones to create consistency.

Our approach

Our approach

Our approach

The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood. 

We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.

The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood.

We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.

The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood.

We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.

The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood. 

We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.

The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood.

We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.

With the majority of the Hoxton’s customer base on mobile, it was important that we approached the site with a mobile first design that lent itself to the new Hoxton look and feel.

With the majority of the Hoxton’s customer base on mobile, it was important that we approached the site with a mobile first design that lent itself to the new Hoxton look and feel.

With the majority of the Hoxton’s customer base on mobile, it was important that we approached the site with a mobile first design that lent itself to the new Hoxton look and feel.

With the majority of the Hoxton’s customer base on mobile, it was important that we approached the site with a mobile first design that lent itself to the new Hoxton look and feel.

With the majority of the Hoxton’s customer base on mobile, it was important that we approached the site with a mobile first design that lent itself to the new Hoxton look and feel.

We took user needs into account – from best practice solutions on the navigation, to contextual modules that appear on their first or second visit to the site.

We took user needs into account – from best practice solutions on the navigation, to contextual modules that appear on their first or second visit to the site.

We took user needs into account – from best practice solutions on the navigation, to contextual modules that appear on their first or second visit to the site.

We took user needs into account – from best practice solutions on the navigation, to contextual modules that appear on their first or second visit to the site.

We took user needs into account – from best practice solutions on the navigation, to contextual modules that appear on their first or second visit to the site.

Hox_Fullscreen_2560x1240_Modules

The solution

We delivered a clean, easy to use WordPress site that reflects The Hoxton’s m.o. – a hotel that focuses on its customers, and ensures they get the best experience possible – whether that’s onsite or IRL, in the neighbourhood’s they inhabit.

We delivered a clean, easy to use WordPress site that reflects The Hoxton’s m.o. – a hotel that focuses on its customers, and ensures they get the best experience possible – whether that’s onsite or IRL, in the neighbourhood’s they inhabit.

We delivered a clean, easy to use WordPress site that reflects The Hoxton’s m.o. – a hotel that focuses on its customers, and ensures they get the best experience possible – whether that’s onsite or IRL, in the neighbourhood’s they inhabit.

We delivered a clean, easy to use WordPress site that reflects The Hoxton’s m.o. – a hotel that focuses on its customers, and ensures they get the best experience possible – whether that’s onsite or IRL, in the neighbourhood’s they inhabit.

We delivered a clean, easy to use WordPress site that reflects The Hoxton’s m.o. – a hotel that focuses on its customers, and ensures they get the best experience possible – whether that’s onsite or IRL, in the neighbourhood’s they inhabit.

We built modules that have maximum flexibility, with options in the CMS to control font size, colours, and the alignment of elements.

We built modules that have maximum flexibility, with options in the CMS to control font size, colours, and the alignment of elements.

We built modules that have maximum flexibility, with options in the CMS to control font size, colours, and the alignment of elements.

We built modules that have maximum flexibility, with options in the CMS to control font size, colours, and the alignment of elements.

We built modules that have maximum flexibility, with options in the CMS to control font size, colours, and the alignment of elements.

Results

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More case studies

More case studies

More case studies

More Case Studies

Premium, playful & highly personalised

Premium, playfun & highly personalised

Premium, playfun & highly personalised

Starting a conversation
with the world

Starting a conversation
with the world

Starting a conversation
with the world

Bringing the past to life through digital

Bringing the past to life through digital

Bringing the past to life through digital