This week Feed hosted a breakfast debate on craft, a subject that is evolving daily and at the core of what we do. Joining us to discuss what craft means to them and how it applies to the digital age were renowned graphic designer and author Adrian Shaughnessy, leading interior designer Eleanora Cunietti, and founder of Tyrrells and Chase Vodka, James Chase.

Our MD Matt Lynch chaired the breakfast and he believes that consumers want nose to tail, seamless and consistent experiences – they don’t buy ‘the best’ product, they buy the best overall service. He says that craft has become the best overall feeling, the best overall experience of a brand. Craft alone isn’t enough, it needs to meet with customer expectations and those expectations are ever changing.

Feed has this week opened an office in the Malasana District of Madrid.

“This is an exciting new chapter for Feed as we continue our expansion through Europe. We have huge ambitions for the agency and invite anyone bored of the same old digital solutions to come see us,” says Matt Lynch, MD of Feed.

The Madrid office will be headed by Eva Hurtado Del Casar. Feed currently has 110 employees and is looking to fill a further 8 positions across their three locations.

Feed designer Sebastian Koseda gets profiled on LBBOnline.

To read the full article, click here.

Temenos, Europe’s fast-growing listed software company, has been working with Feed to develop and launch a new brand identity, manifesto, communications strategy and ad campaign, as well as helping to further evolve their logo and user interface and experience.

Headquartered in Geneva, Temenos is a market leading software provider, partnering with banks and other financial institutions to transform their businesses and stay ahead of a changing marketplace. Over 2,000 firms across the globe, including 38 of the top 50 banks rely on Temenos to process the daily transactions of more than 500 million banking customers.

Feed won the global business in a competitive pitch in September 2015.

MD Matt Lynch wrote for The Guardian Online in January on ways online retailers can ensure consumers make it all the way to the checkout.

“According to recent research by us at Feed, 68% of UK consumers have abandoned an online retail site simply because of the payment process. More than half of these (57%) left because the process was too complicated, while 46% didn’t complete the transaction as the merchant didn’t offer their payment option of choice.” To read the full article click here.

As Star Wars mania reached its peak, Feed created a light hearted take-over for eBay’s homepage in December.

Shot from the perspective of a Stormtrooper’s private life, written in Yoda speak and featuring an eye-catching animated BB-8 droid dropping down and running across the screen, the homepage take-over appealed to all Star Wars fans. “I love the detail, especially the Stormtrooper’s Death Star poster, this activity is a very eBay take on a popular theme,” said Simone Micheli, ECD of Feed.

The banners ran on eBay’s homepage across Europe, Latin America and the Middle East.