We are delighted to report that Feed were proud winners at the recent MAA & The Guardian’s #DODIFFERENT Awards. Nominated in two categories for our creative efforts, we were awarded the prize in the Craft Category (B2B) for our rebranding work for Temenos.
Hosted at The Brewery in London, the awards dinner was a celebration of a shortlist of innovative and mould-breaking creative within the UK Marketing Industry. The awards showcased clients and agencies that were not afraid to try new things and create the best of challenger work across a wide spectrum of marketing media.
Matt Lynch, MD, says “We are incredibly pleased that our Rebranding Temenos work has been recognised at the #DODIFFERENT Awards. Temenos are true specialists in their field, we wanted to create something different and ground breaking. We are delighted that the bespoke and crafted approach resonated within the fintech and marketing industries.”
Feed is very proud to announce that our Rebranding Temenos work has been shortlisted in the Craft Category for the upcoming #DODIFFERENT Awards.
Run by the MAA (Marketing Agencies Association) and previously known as the Best Awards, #DODIFFERENT Awards showcase the most innovative and mould-breaking work produced by the UK’s top creative talent. The Awards champion people and agencies who break new ground, try new things and who aren’t scared to go against the flow.
Feed’s Executive Creative Director, Simone Micheli says, “Temenos are the best at what they do. They deserve a brand positioning and visual style that stands them radically apart from the competition and is worthy of their stature as leading specialists. We’re chuffed the judges found it engaging enough to shortlist us.”
Award winners will be announced on 02 March in London.
Feed are increasing their investment in both digital products and creative optimisation though machine learning.
The new staff are Leigh Brooks as Technical Project Manager, Dario Goutto as Senior Developer, and Sergio Candela-Fernandez and Ricky Charles as Full Stack Developers.
Chris Maltby, the Technical Director, says of his new team members: “Having Leigh, Dario, Sergio and Ricky join our team is going to be fantastic for Feed. The only way to fulfill our growing ambition and to continue to deliver world class solutions is by attracting world class talent, and I’m very happy to say we have added four more exceptionally talented members to our team.”
Matt Lynch, MD, says: “Developing technology and digital products allows us to not only solve real world business problems for our clients, but also to run our own business better. This continued investment will enable us to deliver our roadmap of innovative ideas, which will define the shape of our agency for years to come.”
Feed has made two more senior appointments for the London Team in Planning and Creative.
Alison Huynh joins as CRM Planner and James Kingman as Creative Director.
Alison joins from ICLP – an agency specialising in driving customer loyalty, where she was responsible for managing CRM and loyalty programmes.
Alison says of her new role:
“Feed is a fast growing agency cultivated by a team of extremely creative and talented individuals. I am thrilled to be joining this team and look forward to seeing what the future has in store for Feed”
James Kingman joins as Creative Director working on eBay.
James has worked in various sectors over the past decade; from Branding, Experiential, ATL, BTL, Social and Digital – with a focus on art direction and design.
His most recent role was at Spark44, as a UX designer for Jaguar Land Rover.
His focus will be on delivering the new ambitions eBay has in the online advertising space.
Matt Lynch, MD: “We are pleased to have secured two such talented individuals to enhance our fast growing team here. They represent the next stage in the deepening of our strategic and creative offering at Feed.”
Feed has appointed Janelle Navrat as VP of Operations to head up their newly opened office in San Francisco, the agency’s first office in the U.S.
Janelle will lead an initial team of 12 people, and will service various lines of business including eBay.
Janelle previously worked at Charles Schwab and J Stokes Agency, in accounts leadership. She has been in the industry for approaching 20 years, working on national and global clients and has been an active member of the San Francisco community for over 10 years.
“Feed is exceptionally good at merging creativity with technology and offer a very forward perspective on how consumers want to engage with brands in today’s cluttered landscape. They do amazing work for their clients, and I look forward to fostering that same level of excellence in the San Francisco office for the USA.” Janelle Navrat, VP of Operations.
Matt Lynch, MD & President “We are delighted to welcome Janelle to the Feed family. She brings a deep knowledge of the US market and the complex skills needed to manage this critical component of our micro-network. She embodies everything we value as a business and represents our ambition perfectly.”
Dogs Trust’s #specialsomeone campaign breaks nationwide targeting dog lovers to rehome a dog and change a life forever.
The digital, press, poster and radio activity was originated, designed and produced by Feed.
The online campaign features Mojo, the celebrity dog (with his own IMDB profile) which sees him playing with and messing with the media – from the loading bar to the call to action buttons; not to mention him licking the screen and wiping his wet nose across it.
‘The challenge was to bring the charm of owning a dog into the placements, to make the viewer engage, empathise and fall in love with what Dogs Trust do in 0.5 seconds. We thought there was no better way to this than have the dogs engage with the digital placements’ – Creative Director, Sebastian Koseda.
The work can be see on YouTube preroller, Facebook carousel, MailOnline takeover, Channel 4 VOD, internet marketing banners, national press ads, and 6 sheet posters.
Feed, one of Europe’s fastest growing independent digital agencies, has announced the opening of a new office in the SoMA district of San Francisco with eBay as its founding client. The new office is the agency’s fifth, with the other being in Manchester, Berlin, Madrid and London. The new US office will be headed up by Janelle Navrat, the newly appointed V.P of operations, and staffed with an initial team of six, which will grow to 15 before the end of the year.
Former Karmarama head briefed to develop Feed’s Insight & Optimisation offering
Alex Dibble has joined Feed this week and will take direct responsibility for all data services including Consumer Insights, CRO, SEO, Web Analytics, and Social Insights. He will work alongside MD Matt Lynch, Strategy Director Caroline Gilmour & ECD Simone Micheli.
Matt Lynch MD of Feed, said: “Alex brings many years of digital marketing and analytics experience, optimising the digital operations of many blue chip clients, such as BT, Nokia and Honda. Alex will be developing Feed’s in-house data tools into a best in class toolkit enabling clients to discover truly actionable insights.”
He will work across all Feed offices including the Manchester office which opens this week, and Berlin which in just over a year has grown to over 25 people. Feed’s clients include eBay, Gumtree, Temenos, Betsson & The Dog’s Trust. They are fast gaining a reputation for their dedicated commitment to a people first approach in all marketing & communication.
Alex Dibble, Director of Data and Insights, commented: “Feed is growing faster than any other agency right now with offices in London, Berlin, Manchester, Madrid and San Francisco. I’m excited to join such an open and pioneering agency on this journey.”
As covered by LBB online
We are so pleased to welcome Caroline Gilmour to the Feed team. Caroline was previously Global Communications Strategist at ICLP, and she is responsible for implementing our eCRM strategies across the broad range of work we do for all of our clients.
Caroline, eCRM Strategy Director, said: “Feed is an ambitious agency that has achieved a massive amount in the eCRM space for high profile and forward thinking clients. I am excited to be joining such an open and pioneering agency with real passion and skill for eCRM”.
To read more about Caroline, click here.
This week Feed opened a new office in Manchester’s Northern Quarter.
Matt Lynch, MD of Feed, says: “Operating in Manchester has long been an ambition of ours, the location has strategically been selected as a way of opening our doors to even more of the UK’s talent”.
The new team will be working on our CRM account for Betsson. We’ll be looking to expand within the tech department for this team, so do take a moment to look at our careers page for open positions in the Manchester Feed team.
Matt revealed his three top strategies to define your audience and foster deeper, more meaningful relationships.
“Marketing isn’t static; it moves you from one place to the next. It picks you up and puts you down again. It flows with you. Find out what state of mind your audience is in when they arrive at your doorstep, work out how you want them to feel when they’re with you – and how you want them to feel when they leave.”
To read the full article, click here.
We are delighted with our success at the RAR Awards, taking home two wins for Best Agency for Client Service and Best Agency for CRM.
Our MD, Matt Lynch, commented: “While Feed is entering an exciting growth stage, with a new non-executive Chairman about to be signed, offices opening in the USA and across Europe later this year and a wealth of new business in the pipeline, winning these awards reflects what we’ve achieved to date. I am thrilled and proud of all the 110 people at Feed for contributing to our success.”
To find out more about Feed and the RAR Awards, click here.
Ex CEO of Publicis Groupe SAMS and President of D’Arcy Worldwide takes on advisory role for one of Europe’s fastest growing digital agencies Feed.
John Farrell has been appointed to Feed’s board by agency founder Rob Armstrong and MD Matt Lynch. Farrell will advise on Feed’s growth strategy, including new business and the agency’s network expansion across Europe and North America.
“Management that have the scale of ambition and vision for the business as Feed do benefit from a corporate consigliere that can challenge and maintain focus on the core goals. I’m a value creator. Feed is genuinely breaking new ground in the creative and tech arena and there is huge potential for the taking.” John Farrell, Non-Executive Chairman, Feed
“John will help us take Feed to the next level. We have offices in London, Berlin and Madrid and with one opening soon in San Francisco, John is the ideal choice to help us realise our global ambitions.” Matt Lynch, MD, Feed
Simone discusses the need to consider the people behind the brief.
“So we need to start showing our audiences more respect and give them a reason to keep considering us, because they aren’t numbers or segments, just the way that advertising isn’t only design or technology.”
To read the full article, click here.
Matt wrote a piece for The Guardian about craft to tie into Feed’s second breakfast debate.
“What most excites me is how our collective creative, strategic, technical and service crafts come together as one. It means we can shift and adapt to clients’ needs, we can be flexible and expert enough to tackle any challenge, in any medium, anywhere in the world.”
To read the full article, click here.
This week Feed hosted a breakfast debate on craft, a subject that is evolving daily and at the core of what we do. Joining us to discuss what craft means to them and how it applies to the digital age were renowned graphic designer and author Adrian Shaughnessy, leading interior designer Eleanora Cunietti, and founder of Tyrrells and Chase Vodka, James Chase.
Our MD Matt Lynch chaired the breakfast and he believes that consumers want nose to tail, seamless and consistent experiences – they don’t buy ‘the best’ product, they buy the best overall service. He says that craft has become the best overall feeling, the best overall experience of a brand. Craft alone isn’t enough, it needs to meet with customer expectations and those expectations are ever changing.
Our founder Rob Armstrong appeared on the BBC show Inside Out last week, talking about the high speed internet crisis in London.
To watch the full episode, click here.
Feed has this week opened an office in the Malasana District of Madrid.
“This is an exciting new chapter for Feed as we continue our expansion through Europe. We have huge ambitions for the agency and invite anyone bored of the same old digital solutions to come see us,” says Matt Lynch, MD of Feed.
The Madrid office will be headed by Eva Hurtado Del Casar. Feed currently has 110 employees and is looking to fill a further 8 positions across their three locations.
Feed designer Sebastian Koseda gets profiled on LBBOnline.
To read the full article, click here.
Temenos, Europe’s fast-growing listed software company, has been working with Feed to develop and launch a new brand identity, manifesto, communications strategy and ad campaign, as well as helping to further evolve their logo and user interface and experience.
Headquartered in Geneva, Temenos is a market leading software provider, partnering with banks and other financial institutions to transform their businesses and stay ahead of a changing marketplace. Over 2,000 firms across the globe, including 38 of the top 50 banks rely on Temenos to process the daily transactions of more than 500 million banking customers.
Feed won the global business in a competitive pitch in September 2015.
MD Matt Lynch wrote for The Guardian Online in January on ways online retailers can ensure consumers make it all the way to the checkout.
“According to recent research by us at Feed, 68% of UK consumers have abandoned an online retail site simply because of the payment process. More than half of these (57%) left because the process was too complicated, while 46% didn’t complete the transaction as the merchant didn’t offer their payment option of choice.” To read the full article click here.
As Star Wars mania reached its peak, Feed created a light hearted take-over for eBay’s homepage in December.
Shot from the perspective of a Stormtrooper’s private life, written in Yoda speak and featuring an eye-catching animated BB-8 droid dropping down and running across the screen, the homepage take-over appealed to all Star Wars fans. “I love the detail, especially the Stormtrooper’s Death Star poster, this activity is a very eBay take on a popular theme,” said Simone Micheli, ECD of Feed. The banners ran on eBay’s homepage across Europe, Latin America and the Middle East.
The Unfashionable Agency – doing what’s best for the customer.
Feed were featured in The Guardian newspaper and online edition discussing why in 1950’s Britain 8/10 people considered marketing as useful, entertaining and informative, and why now that figure has fallen to 3/10.
Matt Lynch, Feed’s MD, suggests we’ve forgotten what we’re here for: “So, why do I ask everyone to focus every day on everything that isn’t fleeting, trendy & niche? Because our clients don’t care about design blogs, drones or generative typography. It’s our job to be catalysts of business change & craftspeople in our disciplines then apply it to our clients’ problems. Not make the craft the whole self indulgent exercise.” To read the full article click here.
Last week we hosted a breakfast debate at our agency. The subject was one that is very dear to us, honesty. We wanted to get to the bottom of why we lie so much as an industry, and try to present the case for honesty as a great return on investment.
The debate revolved around the opinions of three leaders in their field – Judith Secombe, Group Publishing Director, Hearst Magazines UK, Hannah Wilson, Head of Marketing, Gumtree and Ewen Macaskill, Defense and Intelligence correspondent, The Guardian. We discussed honesty and how more than ever we must fight to defend it.
At Feed, we believe that honesty can work like a virtuous flywheel. The more honesty in an agency, the more relaxed the people are. The more relaxed the people, the better the work. The better the work, the better the relationship with the client. This leads to more & better work. And so the flywheel turns. Not a bad return for just telling the truth.
Ultimately, telling the truth isn’t always easy, we’re seemingly programmed to lie. But try and rewrite the code. You won’t look back.
Feed moves to the iconic Tea Building, Shoreditch, into an office four times the size of its former Farringdon location.
The Tea Building, the jewel in the crown of Shoreditch High Street, will give Feed the room it needs to grow into one of London’s top tier agencies. The new office is across one expansive floor and covers 10,000 square feet.
The high tech warehouse style space has 5 meeting rooms, break out areas, quiet time pods, agile working capacity and a large digital facility allowing Feed to continue their work which ranges from CRM, digital marketing, UI and UX design to social and content all the way through to creation of new digital products and tools. There is also an event area which will be used for seminar and speaker events.
Feed currently has 90 employees and is looking to fill a further 10 positions, all of which have now moved into the new office.